Do you have a comfortable, well-loved T-shirt that fits like an old friend and has a natural hue that has faded with time? No matter what, these are the shirts that become our ride-or-die. Mainly because of the comfort it has to offer. But just think of all the great attributes a new shirt would have. That is the core concept behind the name “Comfort Colors.”
Learn all about the company that introduced the world to garment dying and the comfort/soft-washed look by reading this article. We’ll cover all the details related to the brand and what it has to offer.
What are Comfort Colors?
Over the course of four decades, Comfort Colors has been a frontrunner in the blank clothing market, making it one of the best T-shirt brands available. Comfort color t-shirts are one-of-a-kind that probably no brand has introduced before. Their high-quality apparel is garment-dyed in colors taken from the natural world. And it has a comfortable, broken-in feel from the very first time you put it on.
Brand vs. Style
Comfort Colors’ signature aesthetic has been so well-liked over the years. Particularly among young adults, a small number of competitors have begun copying the company’s manufacturing processes and color palette to create their own products.
Due to the trademark status of Comfort Colors, other T-shirt labels are compelled to coin their own terms to represent the trend. You may come across the word “wash” in conjunction with words like “comfort,” “beach,” “soft,” and others. Fans who insist on having the best always go back to the company that almost invented the process of garment dying.
Founded in 2013. Since the company’s inception, Comfort Colors has pioneered cutting-edge dying procedures to create its signature collection of T-shirts, tank tops, hoodies, and more.
Comfort Colors is widely famous for creating high-quality clothing that is both comfortable and long-lasting because of its proprietary dyeing technique and thoughtful design. By employing only the finest ring-spun cotton cultivated in the USA, their clothing is renowned for its superior structure, softness, and durability.
In the late 1970s, Barry T. Chouinard used $275 and an old washing machine to create his first collection of colored garments in rural Vermont. With $8 million in sales by 1980, he thought he was onto something.
Starting in 1995, he marketed items under the Comfort Colors brand, pioneering garment-dyed, ring-spun cotton T-shirts and cementing Comfort Colors’ position as a leader in the expanding bespoke apparel business.
Lastly, Mr. Chouinard sold his company to Gildan in 2015 for $100 million after leading it through 40 years of innovation and success. That’s a good life, right there.
Comfort Colors and Gildan
After being acquired by the Gildan Company, Comfort Colors has flourished to become one of Gildan’s most prestigious labels.
Gildan has positioned Comfort Colors for continuing development and popularity by leveraging its technology, facilities, and huge distribution network without compromising on the quality of the production or dyeing processes.
In simple words, Comfort Colors clothing is popular for a washed-out, worn-in appearance and feels achieved using a special process of fabric dyeing. What makes this garment so close to our customer’s heart is the fact that it can be custom-made in so many different ways using these techniques.
How it functions is as follows.
Garment dyeing refers to the process of adding color to a finished garment. On the contrary to conventional piece-dyeing, in which the fabric goes through a pre-dying process to generate a uniform hue. This technique results in minor variations in color that are unique to the item.
Comfort Colors has successfully come up with three different revolutionary dyeing processes:
- Dyes Made From Pigments
For a unique, aged, faded look over time; this technique uses pigments rather than regular dyes. Pigments come up to the surface of the cloth with a binding agent. Instead of a dye that penetrates deep into the fibers.
Comfort Colors claims to have pioneered this environmentally friendly pigment coloring technique.
- Hues That Immediately React
By soaking or reacting with the fabric, this method uses soluble organic dyes to achieve long-lasting colors that won’t fade. As a result, the garment’s color is more uniform and robust throughout its service life.
Using this method, Comfort Colors may create a wide range of vivid, deep, and even pastel colors. All of which will not fade after repeated washings.
- The Practice of Spraying Pigment
In place of submerging garments in a dye bath, the modern method entails spraying dye onto them. Patterns and textures on each garment are distinctive due to the great variety of color concentrations. A random tie-dye effect, reminiscent of a hippie mishap, is the end product.
The exclusive method by Comfort Colors is popular as “Color Blast.” There are six color options for custom color t-shirts for now. But as the trend grows in popularity, we expect that number to grow.
What Is Garment Washing?
When we say that a garment has been washed. Basically, we mean that it has been through a preliminary washing process following its production. Many times to achieve a casual, well-loved appearance and feel. Garment washing is a quite common method for cotton clothes. But one can easily achieve this on cotton/polyester blends.
Most commonly employed are the use of enzymes (enzyme-washed), pigments (pigment-washed), chloride (acid wash), and even volcanic rocks (stone wash).