There are several tricks to make higher ticket affiliate marketing sales. They include a lead capture page to capture customer information, follow up emails to build customer trust, and frequent evaluation of KPIs and A/B tests. The trick to making higher ticket sales is to make sure you are executing these steps correctly.
One of the most popular lead generation methods online is email marketing. 99% of Internet users check their email inbox daily, and 50% of them sign up for discounts or coupons. Lead magnets are another great way to capture leads. However, they must be helpful and actionable, not just a hard sell.
As a general contractor, you have the opportunity to increase profit margins by utilizing local lead generation techniques. While lead generation is a thankless and never-ending task, local lead generation is crucial in improving profit margins. Post-housecleaning, for example, is a high ticket sales local lead generation opportunity.
The amount of leads you need depends on your revenue goals and average sale price. Aim to generate the highest number of leads possible.
Follow-up after high ticket sales is an essential part of the sales process. A high-ticket sale isn’t always closed in one call, so it’s important to follow-up within a week and offer free resources that will help your prospect solve their problem. Even if they don’t buy right away, they may buy another product in the future or refer you to others who will.
Many salespeople are so focused on the initial interaction, meeting, or email they sent to an important client that they forget to follow-up. They get a good feeling from reaching out and requesting a call or meeting, but don’t make follow-up a habit. A good follow-up strategy is to attach large pieces of information, or link to it. This way, they won’t have to read a long email in order to read it.
A price anchor is used to sway a consumer’s decision on whether to buy a product. This strategy entails listing the product’s original price as well as a discounted price. This creates a sense of savings for consumers and triggers an anchoring cognitive bias. Economist Dan Ariely studied the phenomenon in a study involving students. Students were asked to write down the last two digits of their Social Security number, and then were asked to consider whether they would pay for an unknown item if they were offered a discounted price.
When it comes to selling high-ticket items, long-term relationships are very important. This is because repeat customers spend 31% more than new ones. They are also less price sensitive. It’s also important to remember that high ticket sales don’t happen every day or even every year. It’s better to treat shoppers like long-term clients and get to know them as individuals.
High-ticket sales also let you work smarter. They allow you to increase revenue without adding additional resources or scaling up your team. In order to maximize your high-ticket sales, you need to have a clear process. Avoid direct selling and online communities – your high-ticket clients wouldn’t buy from them.