If you haven’t heard of VLONE before, you’re missing out. The upstart label has been making some big moves in recent months, including collaborating with OFF-WHITE in Paris and with Wes Lang (the man who designed Kanye West’s tour merchandise). Most recently, VLONE opened a pop-up store in downtown Los Angeles. Founded by ASAP Rocky, Edison Chen, and Bari Shapiro, VLONE is unapologetic about its successes and failures.
Brand
When shopping for clothing, you’re probably going to come across the Brand of Vlone V. This brand stands out from the crowd with its distinctive logo, which comes in a variety of colors and represents the brand’s name. Despite the name, the letters in the logo are unusually tall and taller than usual. The divider that separates the word V is often inscribed inside a circle. The logo’s text is similar to an ordinary brand’s, but the font used for the letters seems to have been taken from a Bundy Yellow typeface.
The Brand of Vlone V began with Bari as the creative force behind ASAP MOB’s tour merch. The line has since evolved to include many young artists and the late New York rapper Pop Smoke. Despite its relatively new status in the fashion world, Vlone V has quickly made its mark in the rap scene. And while its hoodies are the star of its marketing, t-shirts, headwear, and more are among its best-selling products.
Clothing line
In recent months, the brand has made its presence felt in the streetwear scene. The label has collaborated with OFF-WHITE in Paris and Wes Lang in Los Angeles to create a pop-up store called Stateside in downtown Los Angeles. ASAP Bari, ASAP Rocky, and Edison Chen spearheaded the brand and are unapologetically proud of their work. The company is based in Los Angeles and is known for its unapologetic approach to business.
The company is not constrained by the boundaries of high fashion or streetwear. Rather, the founders believe that clothing is an expression of one’s personality. In their quest to empower the underrepresented youth of the U.S., they release limited editions of items that are made specifically for their target audience. As such, they can be considered an independent, up-and-coming label. As such, you can expect to see the brand’s name on the backs of celebrities and the fronts of major fashion houses.
Meaning of tagline
The “Friends -” imprint can be found on some of Vlone’s merchandise. The minus sign refers to no friends, and the word Vlone itself means alone. This concept came about because the brand embraced the dark side of life, which was especially prevalent in the 1990s. Its premium line became known for the cryptic designs that feature the imprint, and it has become an important part of the brand’s history.
The logo for VLONE is a mysterious font that was heavily influenced by the American rapper SpaceGhostPurrp, who was a big fan of the Memphis-based hip-hop group Three 6 Mafia. Another popular slogan on VLONE clothing is “Live Vlone, Die Vlone T-Shirts.” This slogan was adapted from the Donnie Darko movie, where a man kills a woman and then tells her, “Every living creature bites the dust alone.”
Collaborations with Off-White and Nike
The streetwear brand Vlone is known for collaborations, both with big brands and smaller ones. Its serif-styled “V” has appeared on apparel from contemporary labels to legendary musicians. Its collaboration hot streak has continued with the upcoming drop of the Vlone V x Nike Air Max sneakers. Let’s take a closer look at this eponymous brand’s latest collaborations.
The brand’s signature look is based on its logo, a recognizable, elongated “V” imprint. This elongated “V” is often used on T-shirts, sweatshirts, and headwear. The logo is a key part of the brand’s history, as it was inspired by the U.S. rapper SpaceGhostPurrp, who had a soft spot for Memphis hip hop group Three 6 Mafia.
The Vlone brand’s popularity grew with ASAP Rocky’s release in 2014. In addition to releasing a music video, Vlone collaborated with Bravado, a leading global consumer services company, to launch a special pop-up store in New York City to pay tribute to the late rap artist. This pop-up store was open to the public from April 7 through April 9 and featured items from the Tupac Shakur tribute line.
